Playing New
a design and digital studio

The Bijou Factory

Put a ring on it

The Bijou Factory

Branding, Strategy, Packaging, Photography


How can branding answer to the “Y” of DIY?

The brainchild of a French native and FIT metalsmith graduate who spent a decade mass-designing jewelry for household names, The Bijou Factory seeks to empower its customers to be the architect of their own special piece of jewellery. Premium jewellery kits that are uniquely curated and simple to make prove that DIY can be fun and stress-free when you have everything you need in one box. But do they manage to communicate quality and move away from the homespun stereotype of DIYs?

When people don’t see the value of paying for something they’ll need to make themselves, how can you give them the answer of the “Y” in DIY with just one glance?


The Bijou Factory




Branding / Packaging / Photography / Strategy


  • Mindsparkle Mag - Publication
  • The Dieline - Publication

Find all the hidden Easter Eggs and win nothing

  • 01

    Size does matter

  • 02

    Spell it out for us

  • 03

    Now that's a nice logo

  • 04

    You already found it if you are reading this

  • 05

    Try not to get lost

  • 06

    Are we gonna have a problem here?

  • 07

    Ok. But at one condition

  • 08

    Drop it like it's hot

  • 09

    Discover our world

  • 10

    Best city ever

  • 11

    We need to talk

  • 12

    It's to die for

Gotta catch'em all