Playing New
a design and digital studio

Creations Namale

Lord of the bling

Créations Namale



How do we make a rare pearl shine in a sea of mass production?

Since an early age, Feda has had a passion for jewellery. As a child living in Aleppo, Syria, she carefully studied the family jeweler work with minutia. Leaving her homeland for Canada, she brought her passion with her. This passion became a passion project when she later launched her own jewellery line. Her unique inspiration resulted in one-of-a-kind pieces that represent her finest childhood memories and fine taste in jewellery.

But how do we communicate that Namale truly is a rare pearl in a sea of mass producers? How do we make her product shine brightly? And how do we transport current or potential customers to a land where childhood dreams roam free?


Créations Namale




Branding / Packaging / Photography / Strategy / Web design / Web development


  • FWA - FWA Of The Day
  • Awwwards - Site of the Day
  • CSS Design Awards - Website of the Day

Find all the hidden Easter Eggs and win nothing

  • 01

    Size does matter

  • 02

    Spell it out for us

  • 03

    Now that's a nice logo

  • 04

    You already found it if you are reading this

  • 05

    Try not to get lost

  • 06

    Are we gonna have a problem here?

  • 07

    Ok. But at one condition

  • 08

    Drop it like it's hot

  • 09

    Discover our world

  • 10

    Best city ever

  • 11

    We need to talk

  • 12

    It's to die for

Gotta catch'em all