Playing New
a design and digital studio

Fight 4 Pride

Someone spiked the punch

Fight 4 Pride

Branding - Interactive


How do we combat MMA stereotypes with a knockout brand?

Fight 4 Pride Productions was created to fill a need in the mixed martial arts Québec scene. Their main goal is to provide opportunities and exposure to fighters from the province of Québec and to allow them to develop at both the amateur and professional levels thanks to a solid structure and well organized events in their homeland. It also aims to elevate the the art of combat and offer superior sporting events to the discerning fans.

But how do you attack combat sports from a different angle? How do you fight MMA stereotypes of excessive testosterone and tattoos, and create a knockout brand identity and website?


Fight 4 Pride




Branding / Photography / Strategy / Web design / Web development



  • FWA - FWA Of The Day
  • Awwwards - Site of the Day
  • CSS Design Awards - Website of the Day

Find all the hidden Easter Eggs and win nothing

  • 01

    Size does matter

  • 02

    Spell it out for us

  • 03

    Now that's a nice logo

  • 04

    You already found it if you are reading this

  • 05

    Try not to get lost

  • 06

    Are we gonna have a problem here?

  • 07

    Ok. But at one condition

  • 08

    Drop it like it's hot

  • 09

    Discover our world

  • 10

    Best city ever

  • 11

    We need to talk

  • 12

    It's to die for

Gotta catch'em all