Playing New
a design and digital studio

Boone Selections

We’re in it to wine it

Larry Boone Selection

Branding - Interactive


How do we brew a brand identity with a unique profile in an overflowing market?

Lawrence Boone Selections discover and import the finest wines, from the most renowned wine regions in the world to the most obscure. The company prides itself on finding vintners who create wines that express not only the terroir, but also embody the vintner’s unique personalities and characteristics too. With a brand identity that pairs perfectly with their fine Mediterranean wines, Lawrence Boone Selections were looking to make American restauranteurs’ mouths water and wine producers’ corks turn.

But how do we brew a brand identity that has character, and sets itself apart from others in the overflowing wine and spirits category? How do we showcase the different notes of each imported wine, and pair them with Lawrence Boone Selections’ own unique profile?


Larry Boone Selection




Branding / Packaging / Photography / Strategy / Web design / Web development


  • CSS Design Awards - Website of the Day
  • Awwwards - Site of the Day

Find all the hidden Easter Eggs and win nothing

  • 01

    Size does matter

  • 02

    Spell it out for us

  • 03

    Now that's a nice logo

  • 04

    You already found it if you are reading this

  • 05

    Try not to get lost

  • 06

    Are we gonna have a problem here?

  • 07

    Ok. But at one condition

  • 08

    Drop it like it's hot

  • 09

    Discover our world

  • 10

    Best city ever

  • 11

    We need to talk

  • 12

    It's to die for

Gotta catch'em all