Playing New
a design and digital studio

Agency Survival Kits

Survival of the hipsterest

Agency Survival Kits

Branding - Interactive


How do we keep thin-moustached, round-glasses-wearing creatives on their toes when third wave coffee can’t cut it?

What a beautiful surprise! The project you’ve been working on for the past 3 months is now due tomorrow morning and the client just asked for 500 last-minute changes. Yay. Advertising agencies frequently deal with these little disastrous situations, including over-overtime hours, power outages, and those somehow always unplanned presentations… Creatives thrive under pressure and live in this weird world where surmounting those supernatural circumstances is like some sort of badge of honour. (We might be speaking from experience here.)

So what keeps us going in those sometimes-literally-dark hours of the night, when we’re stuck at the office working on the next big milk campaign? When third-wave coffee doesn’t cut it anymore, how do we keep our thin-moustaches and round glasses in check?


Agency Survival Kits




Branding / Packaging / Photography / Strategy / Web design / Web development


  • Awwwards - Site of the Day
  • CSS Design Awards - Website of the Day
  • The Dieline - Publication

Find all the hidden Easter Eggs and win nothing

  • 01

    Size does matter

  • 02

    Spell it out for us

  • 03

    Now that's a nice logo

  • 04

    You already found it if you are reading this

  • 05

    Try not to get lost

  • 06

    Are we gonna have a problem here?

  • 07

    Ok. But at one condition

  • 08

    Drop it like it's hot

  • 09

    Discover our world

  • 10

    Best city ever

  • 11

    We need to talk

  • 12

    It's to die for

Gotta catch'em all